← Back to home
CheroChero

Chero — Privacy Policy

Last Updated: March 28, 2026

1. Introduction

This Privacy Policy describes how Chero ("we," "us," or "our") collects, uses, stores, and shares information when you use our mobile applications, website at chero.io, and related services (collectively, the "Service").

By using the Service, you agree to this Privacy Policy. If you do not agree, please do not use the Service.

2. Scope

This policy applies to:

  • The Chero mobile application (iOS and Android)
  • Our marketing website and landing pages
  • Communications we send in connection with the Service (e.g., support, product updates, where permitted)

It does not apply to third-party websites, apps, or services that we do not control, even if linked from the Service.

3. Information We Collect

3.1 Information you provide

We may collect information that you submit directly, such as:

  • Account and profile data — e.g., email address, display name, or authentication identifiers when you create or manage an account
  • Communications — messages you send to us (e.g., support requests at hi@chero.io)
  • Preferences — settings and choices you make in the app or on the website

3.2 Information collected automatically

When you use the Service, we may automatically collect certain information, including:

  • Device and technical data — device type, operating system, app version, language, and general diagnostic information
  • Usage data — features used, session duration, interaction patterns, and crash or error reports (often in aggregated or de-identified form)
  • Identifiers — mobile advertising IDs or similar identifiers where permitted and if you have not opted out, in line with platform rules

3.3 Cookies and similar technologies (website)

On our website, we and our partners may use cookies, pixels, and similar technologies to:

  • operate core site functionality
  • remember preferences
  • measure traffic and campaign performance
  • improve the site experience

You can control cookies through your browser settings; disabling some cookies may limit certain features.

3.4 Information from third parties

We may receive information from:

  • App stores — e.g., subscription or purchase confirmations as permitted by Apple or Google
  • Analytics or infrastructure providers — aggregated or technical data to help us operate and improve the Service
  • Authentication providers — if you sign in through a third party, subject to their terms and your settings

4. How We Use Information

We use the information described above to:

  • provide, maintain, and improve the Service (including signal presentation, market context, and in-app experiences described in our product materials)
  • authenticate users and secure accounts
  • communicate with you about the Service, updates, and support
  • analyze usage in aggregate to understand performance and prioritize development
  • detect, prevent, and address fraud, abuse, or technical issues
  • comply with legal obligations and enforce our Terms of Service

We do not use your information to provide personalized investment advice. Chero does not offer investment advice; see our Terms for important limitations.

5. Legal Bases (where applicable)

If you are in the European Economic Area, United Kingdom, or Switzerland, we process personal data where:

  • it is necessary to perform our contract with you
  • we have a legitimate interest that is not overridden by your rights (e.g., security, analytics, product improvement)
  • you have given consent, where required
  • we must comply with legal obligations

6. How We Share Information

We may share information:

  • With service providers who assist us under strict terms (e.g., hosting, analytics, email delivery, customer support tools). They may only use data to perform services for us
  • For legal reasons — if required by law, legal process, or to protect rights, safety, and security
  • In connection with a business transaction — e.g., merger, acquisition, or asset sale, subject to appropriate safeguards
  • With your direction or consent — when you ask us to share information or connect third-party services

We do not sell your personal information as that term is commonly defined under applicable U.S. state privacy laws.

7. International Transfers

If you access the Service from outside the country where we or our providers operate, your information may be processed in countries that may have different data protection laws. Where required, we use appropriate safeguards (such as standard contractual clauses) for cross-border transfers.

8. Retention

We retain information only as long as necessary for the purposes described in this policy, unless a longer period is required or permitted by law (e.g., tax, accounting, or dispute resolution). Retention periods may depend on the type of data and how you use the Service.

9. Security

We implement technical and organizational measures designed to protect your information against unauthorized access, loss, or misuse. No method of transmission over the Internet or electronic storage is 100% secure; we cannot guarantee absolute security.

10. Your Rights and Choices

Depending on where you live, you may have the right to:

  • access, correct, or delete your personal information
  • object to or restrict certain processing
  • data portability
  • withdraw consent where processing is based on consent
  • lodge a complaint with a supervisory authority

To exercise these rights, contact us at hi@chero.io. We may need to verify your request. If you are in California, you may also have rights under the CCPA/CPRA, including to know what we collect, to delete certain information, and to opt out of certain sharing (we do not “sell” personal information as defined above).

You may opt out of non-essential marketing emails using the unsubscribe link in those messages, where applicable.

11. Children

The Service is not directed at children under 16 (or the minimum age in your jurisdiction). We do not knowingly collect personal information from children. If you believe we have collected information from a child, contact us and we will take appropriate steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the Last Updated date. If changes are material, we will provide additional notice as required by law (e.g., in-app notice or email). Continued use of the Service after changes constitutes acceptance of the updated policy, except where your consent is required.

13. Contact

For privacy-related questions or requests:

Email: hi@chero.io

Website: chero.io

14. Relationship to Terms of Service

This Privacy Policy supplements our Terms of Service. In case of conflict regarding data practices, this Privacy Policy governs how we handle personal information; the Terms govern use of the Service generally.